Project guide

Planning a multi-site rebrand

A common brand standard is only one part of a successful programme. The locations need a common plan too.

Build the site register

Bring locations, contacts, opening hours and access constraints together in one current list. Identify priority sites and any exceptions early.

Define the sign family

Agree which elements repeat across the network and which will vary by site. Keep the approved brand standards and artwork together.

Resolve approvals

Set out who can approve designs, local variations and installation dates. Landlord or property approvals should be visible in the programme.

Sequence production and logistics

Work backwards from the required installation dates. Manufacturing readiness, packaging, transport and site availability all affect the sequence.

Make progress visible

Agree what the project team needs to report: readiness, deliveries, completed installations and outstanding snags. Define what counts as a completed site.

Close out each location

Confirm the required handover photographs, records and documents at the beginning, so the installation teams know what to capture.

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